1-week Online LIVE deep-dive workshop led by industry practitioners
2-month program on full stack development
Online LIVE course on how to build your own eCommerce business in 1 week
Capacity building programs for organizations going through their digital transformation journeys.
We power startup programs for corporates and governments
We attract the world's best tech companies to help you solve specific challenges.
Practical Entrepreneurship Programs Designed for Universities
Establish a 100% foreign-owned entity in Saudi Arabia
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Learn about the AstroLabs methodology, our values and leadership team
Startup, technology and digital jobs in Dubai and across MENA
Our perspective on all things digital and entrepreneurship
AstroLabs designs and deploys startup incubator and accelerator programs as a service, working with a variety of partners ranging from government entities to large corporates. We have developed a locally-relevant curriculum that is taught by instructors with practical experience building companies in the region.
Reach out to our team to discuss how we can help you run a successful startup program.
We work closely with our partners to design incubator and accelerator programs that drive real impact. Every element of the design, including the sourcing strategy, the startup selection criteria, the workshop topics chosen, the mentorship plan, etc. is carefully crafted to drive overall programmatic success.
All of our instructors and mentors have firsthand experience in-market and so are able to tactically support entrepreneurs on their journeys. AstroLabs’ unique network of hundreds of startup founders and deep pool of expert instructors enrich all of our programs.
AstroLabs has pioneered virtual delivery of incubators and accelerators in the region, offering fully online programs, broadcast live to participants, with the same outcomes as traditional formats.
At AstroLabs we don’t provide a one-size-fits-all template for impactful programs. Instead, we approach every program design and execution with our own proven framework to provide a customized and effective learning experience.
When designing custom programs, we begin by asking what the participants and their organization is aiming to achieve after the program ends. This approach enables us to deliver efficient, impact-focused programs that our busy participants will appreciate, eliminating elements of traditional training that do not add measurable value.
Our team then begins assembling the program modules as building blocks meant to achieve the team’s defined impact goals. Balancing between offering a challenging environment and the capability of a group to learn new skills and behaviors, the program modules vary in size and intensity keeping the energy of the participants in mind. We always include case studies and practical hands-on exercises to drive home key lessons and make them even more relevant.
After developing a program, we go back to the drawing board and ask, “Does this content resonate with real world experience, and will participants be able to connect the lessons to their everyday lives?”. Subsequently, we may enrich the content with more case studies and practical hands-on exercises to drive home some key lessons and make them even more relevant.
Before each program we try to understand where our participants are coming from, strengths and any special needs. We review profiles and build an initial understanding of the cohort. We conduct pre-program surveys or interviews to dive deeper into their perspectives, gaps and what they want to get out of the program.
Since all of our instructors are practitioners themselves, they are agile enough to adjust the materials and exercises based on the interactions that naturally emanate from the discussions during the course. Although we always do a significant amount of preparatory work before the program starts, maintaining this kind of flexibility to address the components the group would like to discuss most keeps our programs uniquely dynamic.
We design each incubator and accelerator based on the desired outcomes and focus areas of our partners. We have covered a variety of topics over the years in our programs, some of which include:
Business one-liners & elevator pitches
What is customer discovery and why is it important?
Does the business address a specific pain point for a customer?
How to conduct customer discovery interviews
Deep dive into business model
Understand the key aspects of marketing strategy, channels, tactics and measurement
Comprehensive digital marketing, social media marketing
Working with digital marketing tools like mailchimp, google analytics etc.
Go-to-market strategies & Effective sales tactics and secrets
Understanding how to build a simple sales process
Mastering LinkedIn for business development and sales
Introduction to revenue, fixed & variable costs
Overview of pricing models and strategies
Common mistakes in costing
Understanding unit economics
Understand the importance of the pitch
Understand the flow and format of the deck
Effectively communicate their unique businesses through a quality pitch
What’s a prototype and what’s an MVP? Why are they important?
Personas and user journeys
Building out detailed user stories
Moving from Value Proposition to product functions
MVP and MVS (Minimum Viable Segment), the importance of early adopters
The lean startup approach: iterating with prototypes/MVPs
Managing your product lifecycle
Turning user stories into features
Prioritization and Development Cycles
Project management tools
Working in sprints
“AstroLabs programs gave confidence to our learners, without which they would have been unlikely to take the next step of starting their businesses.”
AstroLabs successfully ran the Forward KSA Accelerator program in 2019 for a batch of 17 top tech startups in Saudi Arabia. The intensive three-month program culminated in the top five startups pitching their products at a celebratory closing ceremony, which took place at the AstroLabs Riyadh office. The startups that presented on-stage included GetMuv, Hoplay, Speero, IFF Machine and Dailymealz.
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