Eddy Farhat Principal Analyst Retail, Google MENA

Eddy is the principal retail analyst at Google MENA.

• He is currently leading the thinking around eCommerce and retail digitization within Google’s MENA team.
• Recently, CSO and interim-CMO at MarkaVIP. Over the 3 years tenure, witnessed both early-stage bootstrapping and later-stage growth-coping challenges and successes.
• Formerly, a strategy consultant with Booz&Company and freelance web and mobile software engineer.