Joanne Bou Jawad

Joanne Bou Jawad is the Head of UAE of iMENA Group and the Head of Product Development of iMENA’s online classifieds business OpenSooq. She oversees product development at OpenSooq, and is responsible for sourcing and implementing iMENA Group’s corporate development initiatives out of the UAE.

Prior to joining iMENA, Joanne was the Head of Digital Strategy at where she set-up and led all website and mobile application initiatives such as on-site analytics, conversion and performance optimization, product development, brand positioning and definition and content strategy setting across all sites and marketing channels.

Before joining Namshi, Joanne was a Team Manager at Nokia Siemens Networks.

She holds a Bachelor’s degree in Computer and Communications Engineering from the American University of Beirut.