Prior to joining du, Paolo has been holding key leadership roles in few disruptive telecom operators across Europe, introducing and establishing new brands and disruptive propositions in the telecom space. Before moving to Dubai he held the position of Marketing Director for a new telecom player in Greece (On Telecoms) where he has launched the first 3-play portfolio based on the first local-loop-unbundling (LLU) proprietary network in Greece. Prior to On Telecoms, Paolo has worked in London as marketing and sales lead to set-up and grow a new Cable & Wireless business unit, Bulldog Broadband, introducing the first 2-play portfolio delivered through the first LLU proprietary network in UK. Before moving to UK Paolo was marketing manager at Fastweb in Milan, a new player that has transformed the Italian telecom market by launching the first IPTV service in Europe through both FFTH and the LLU proprietary networks. Paolo holds a degree in Economics and Political Science from Universita’ degli Studi di Milano and an executive MBA from Cass of London.