Robert is an entrepreneur and driven intrapreneur with over 20 years experience inside both SMEs and global corporations. With a passion for creating change with marketing, business innovation, conceptual design and product development, the mix of working with both physical and digital products and services has made Robert an agile player in today’s business environment.
After moving to Dubai in 2010 to join LG Electronics, Robert has set up a regional design and concept function, established the regional SmartTV content business and revamped the B2B marketing.
The ability to create results has given him mentor roles in a global perspective, and his profound passion to look beyond the innovation and the technology makes the distinctive differentiation when taking a product to market. The emphasis on customer experience, emotions, storytelling, and positioning elements always takes the center stage.