Sheriff founded ALSHOP.com, an online shopping portal and e-commerce company, in March 2008. ALSHOP.com is based in Dubai, UAE and currently has a team of 30+ including designers and developers. They have a wide range of product listings and showcase numerous brands of consumer goods from electronics, IT gadgets, perfumes, home appliances and lifestyle products.
Sheriff has been fortunate to have travelled and worked in several continents and proud to have a rich network of friends from all walks of life and business industries. His education background has been economics, but have taken interest in self learning about people management and marketing.