Tarek Yafi Industry Manager, E-Commerce and Omnichannel Retail, MENA at Google

Tarek Yafi Industry Manager, E-Commerce and Omnichannel Retail, MENA at Google

Tarek joined Google’s EU HQ in 2008 working on the advertising and products team of MENA.  Currently leading the Retail industry in MENA with a strong focus on Omni-Channel Retail and E-commerce.

Working closely with Top Retailers in MENA helping them in their journey moving towards Omni-Channel models. Passionate about E-Commerce, Digital Marketing and Analytics.

Holds degrees in Business Marketing and Management Information systems from the American University in Beirut.