Tarek joined Google’s EU HQ in 2008 working on the advertising and products team of MENA.  Currently leading the Retail industry in MENA with a strong focus on Omni-Channel Retail and E-commerce.

Working closely with Top Retailers in MENA helping them in their journey moving towards Omni-Channel models. Passionate about E-Commerce, Digital Marketing and Analytics.

Holds degrees in Business Marketing and Management Information systems from the American University in Beirut.