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PepsiCo Scale Up Accelerator Program

Our objective is to grow 100+ e-commerce businesses in Saudi Arabia

As part of the #ProudlySaudi initiative, PepsiCo’s Scale Up e-commerce program aims to support and grow 100+ e-commerce businesses across the Kingdom under the Saudi Vision 2030.


About PepsiCo Scale Up Program

Over the course of two months, the program will provide practical training and mentorship to e-commerce entrepreneurs looking to take their ongoing business to the next level. The program will empower the participants with the digital know-how as well as the entrepreneurial skills needed to set up and grow their digital fronts.

Who can apply

Saudi-based business owner (catering to the Saudi market)

Officially registered (Commercial Registration, Freelance Certificate and/or Tax License)

Looking to build or grow their e-commerce website

Business focus in selling products or services

Willing to commit 10 hours per week for 2 months




  • Maintenance

  • Health & Beauty

  • Delivery

  • Hosting

  • Entertainment

  • Home care




  • Jewelry

  • Fashion

  • Perfumes & Oud

  • Homemade food

  • Digital Products

  • Cosmetics

Why apply to the program?

Scale Up will provide Saudi based business owners a gateway to growth opportunities through access to:

Practical e-commerce training delivered by e-commerce experts

Templates to grow your business

Inspirational & insightful live webinars via zoom

Strong network and speaking opportunities

Continuous Post Program support

Special offers from our partners

During this program you will learn (in Arabic)

How to benefit from different e-commerce models

How to build e-commerce business plan

How to grow your brand

How to sell on marketplaces

How to build your e-commerce website

How to run marketing campaigns and get customers

How it works?






7 weeks of e-commerce training (online live + self-paced)


Project-based work to move your business forward


1:1 consultations for most successful participants


Top 10 startups to be presented during the program final day

Application Closed

Stay tuned for results

December 19

Applications open for submissions

January 31

Deadline for submissions

February 15

Official Program Launch

February - May

Courses and Learning

May 10

Closing ceremony

Frequently asked questions

January 31, 2023

Following the application deadline, we will be reviewing all submissions based on the selection criteria. We might get in touch for any additional information (if applicable). If you are shortlisted, you will be informed via email.

Shortlisted businesses will be invited to join the program and its courses from January to March 2023.

The program is open for businesses within the focus of services in: Maintenance, Beauty, Home Care, Delivery, Hosting and Entertainment and Products in: Jewelry, Fashion, Perfume & Oud, Homemade food, Digital Products and Cosmetics.

All information submitted through the application form will be treated for the sole purpose of the program and will not be shared with any third party without the consent and approval of the submitter. PepsiCo’s Scale Up Program does not claim any proprietary rights over the brands and/or technologies that are submitted to the Program. All information and technologies are the sole property of the submitters.

IP developed by a participating company is retained by that company.