**If you are interested in joining us in person please sign-up** [here ](https://lu.ma/n6fgsga2)

**Session Summary:**
InfoTrust is partnering with AstroLabs to resume hosting Web Analytics Wednesdays in Dubai. Web Analytics Wednesdays are free social networking events that connect digital analysts and marketers with the core objective of growing and fostering our digital community. All are welcome to learn, grow & network along with the best of our city’s analytics community, all while munching on some pizza!

This session would cover fundamental concepts such as dimensions, metrics, events, conversions as well as reporting components and user interface within GA4. Reporting in GA4 is more customized. The Explore feature in GA4 enables in-depth data exploration using advanced reporting techniques such as funnel exploration and segment overlap. The session will also include a short demo to walk attendees through the GA4 user interface.

**Company:**
InfoTrust is a global, end-to-end digital analytics consulting, data governance, and technology company with a broad range of Google partner certifications. They are a close-knit group of developers, engineers, analysts, and visionaries. Above all, InfoTrust is passionately dedicated to helping companies make better decisions through data. InfoTrust works with some of the largest companies in the world. From Los Angeles to Dubai, we specialize in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their businesses.

**Speakers:**
[Nidhal ](https://www.linkedin.com/in/nidhalfiroze/)is a DAA Certified Web Analyst and a Google & Adobe Certified Digital Analytics practitioner currently working as Strategist, Team Lead at InfoTrust, Dubai. He was recognized by the Analytics India Magazine as one of the [Top 5 Data Science Mentors](https://analyticsindiamag.com/top-5-data-science-mentors-for-this-month) in June 2020. Nidhal is also a specialized practitioner in visualization & analytics tools including but not limited to Tableau, Power BI, Google Data Studio, Adobe Analytics, Google Analytics & Google Tag Manager. He is also a PADI Certified Open Water Diver and loves trekking, diving and traveling during his free time.

[Chibugo ](https://www.linkedin.com/in/chibugo-duruigbo/)Duruigbo is a Digital Analytics Consultant at InfoTrust with expertise in app + web analytics, and over 5 years of experience working as a Data-Driven and Automated Performance Marketer. He currently supports and consult some global businesses in digital analytics deployment, usage and best practices.
**Main points the session will cover:**

* Overview of Reporting Interface in GA4
* Dimensions and Metrics – Standard and Custom
* Events and Conversions
* Data Exploration
* Live walkthrough of UI

**Key Takeaways:**

* Better familiarity with the new interface of GA4
* Ability to set up conversion events in GA4
* Creating Explore reports in GA4 Go back to the list