**Session Summary:**
In this session, we're going to show you how startups can find their product market fit in less than 2 months through rapid iterations. The session will cover the setup of the strategy, the structuring of the iterations, and the execution. We will also present a recent case where we applied this method to find a product-market fit for a concept, even though all we had was a landing page.

**Company:**
Reddot helps startups find market-fit and large corporations test new concepts and countries through 2 month commando missions in Growth Marketing.

**Speakers:**
**[Alain Briez](https://www.linkedin.com/in/alainbriez/)**:
Alain co-founded Reddot after 7 years in entrepreneurship. He's worked on the go-to-market strategies of hundreds of large companies and startups, including L'Oreal, Chanel, and Royal Canin. He's also an expert at creating muses: small, highly automated businesses that produce passive income.
**[Clara Comito](https://www.linkedin.com/in/clara-comito/):**
Clara joined Reddot as Head of Growth with more than 5 years of digital marketing experience. As such, she coordinates growth teams to set up and execute growth strategies with 40+ clients. Her marquee clients include Mars, Vichy, BNP Paribas, Societe Generale, HyperloopTT and M&M's.

**Main points the session will cover:**

* Defining the objectives of your tests
* Setting up your experiments
* Running your experiments
* Analyzing the data and using it to make decisions.

**Key Takeaways:**

* Ask themselves the right questions prior to testing to know exactly what data to look for.
* Select the best channels to run those tests.
* Structure the tests to provide reliable learnings.
* Extract the insights of the data to take the right action based on it. Go back to the list