The UPS Smart Logistics Challenge


About The UPS Smart Logistics Challenge

UPS partnered with AstroLabs in advance of Expo 2020 Dubai to bring the world’s best logistics technology startups to Dubai for the unique opportunity to pilot their solutions with UPS in an emerging markets context.

UPS outlined three categories of challenges – Connected Customer Experience, Last Mile Optimization, and Upstream Goods Validation – and was seeking innovative startups with ready-to-deploy solutions in each field.

Selected companies would have the opportunity to pitch in front of UPS for a proof of concept showcase and would receive mentorship from top UPS executives and AstroLabs experts during a three-day market entry program in Dubai.

UPS is the Official Logistics Partner of Expo 2020 Dubai, a mega-event that is expected to attract millions of visitors over its six-month duration. Successful startups will have a chance to showcase their solutions at the World Expo, an incredible platform with more than 180 countries expected to participate and hundreds of thousands of visitors on peak days.

Jean-Francois Condamine

President High Growth and Emerging Markets, UPS

“Innovation and technology have always been part of UPS’ focus. Our experience around the world has taught us that winning ideas come from working with others. That’s why we are proud to be working with AstroLabs to launch the UPS Smart Logistics challenge. I can’t think of a more exciting space for partnership – we have a big focus on the small businesses that this project will bring together.”


Frequently asked questions

This is a unique fast-pilot program designed to give logistics technology companies the opportunity to run a proof of concept showcase with UPS in Dubai. Selected startups plug in to a network of mentors at UPS and benefit from a three-day market entry program in Dubai, culminating in pitches to top UPS executives.

We are seeking global startups that have proven ready-to-deploy solutions to one or more of the key challenges UPS has outlined. This program is built for tech companies that already have an enterprise track record and are agile enough to adjust their product based on UPS’s needs.

The current batch of startups has already been selected and will be presenting to UPS later this year in Dubai. Please visit this site in the future for opportunities to join upcoming batches of this program.


Program Timeline

Jan 5 – Feb 20


March 1

Finalists selected


3-Day Immersion Program in Dubai with Pitch to UPS

December onwards

Selected Startups Conduct Proof of Concept Pilots


The UPS Smart Logistics Challenge Mentors

Jean-Francois Condamine

President High Growth and Emerging Markets at UPS


Dara Otwell

Director, Expo 2020 Marketing and Activation

Alan Williams

Vice President, Expo 2020 Sponsorship & Operations

Patrick Loos

ISMEA Vice President, Logistics & Distribution

Renzo Bravo

ISMEA Vice President, Marketing

Andrew Sleiman

ISMEA Head of Legal

Paolo Granata

ISMEA Industrial Engineering Director

Roberto Campi

ISMEA Marketing Director

Jim Kearney

ISMEA Chief Financial Officer