Open Academy / Digital Marketing
Digital Marketing and Lead Generation Course For B2B Organizations
From AED 1066 a month with 
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Do you wonder how you can use digital marketing to grow your B2B business? This practical course will help you build a marketing machine that will grow your brand and generate leads. Learn proven tactics and tricks the most successful B2B marketers use to get new clients.
Learn how to use digital marketing for any company in the B2B segment!
Learn How To Use Digital for B2B
Selling high ticket products and services is not the same as selling a $50 t-shirt. Digital marketing has become important for all B2B businesses. Learn specific tactics on how to get relevant clients for your business.
Use Content Marketing To Attract Customers
Content marketing flywheel will help your company generate content that is 100% aligned with its sales process. Learn how to do it!
Generate Quality Leads From Paid Channels
Every business needs quality leads, not likes or comments. Learn how to generate them from Google, Facebook and LinkedIn advertising.
Build A Strong Brand On LinkedIn
People buy from people they trust. LinkedIn has become a key channel for becoming a thought leader in your industry. Learn how to build a strong brand and connect with your potential customers.
Automate and Measure
Without automation, your marketing and sales can never scale. Use proven marketing automation tactics to multiply the number of prospects you are able to engage with.
Expert Instructors
Learn from the best B2B marketers in the region. All the mentors and instructors in this course are entrepreneurs working in the field and will give you practical advice and consulting to apply what you learn directly to your career and business!
Tools
Platforms Covered
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Content: Inside the Course
What you will learn
Module 1
Automate your marketing funnel
Module 1
Automate your marketing funnel
Understand how to use digital marketing channels for B2B. How to organize them into an automated marketing funnel.
Module 2
B2B Lead generation
Module 2
B2B Lead generation
Learn how to generate quality leads from digital channels for your business. We will look at specific types of advertising on Facebook, Google and Linkedin, that are crucial for filling up your sales pipeline.
Module 3
Build a strong brand using LinkedIn and video
Module 3
Build a strong brand using LinkedIn and video
Learn how to use LinkedIn to build a strong personal brand. Master a “Visibility – Connection – Conversion” LinkedIn formula.
Module 4
Workshop: Apply what you learned on your brand
Module 4
Workshop: Apply what you learned on your brand
During this practical workshop we will work together on your brand to create content for your social media, structure paid campaigns make sure your funnel is set up for success.
Who is it for?
You will benefit from this masterclass the most if you already have a basic understanding of digital marketing and are looking for B2B specific tactics and strategies. Our most successful participants include:
Marketers in B2B companies
You already have marketing experience but digital is not your main domain? This course will take you through everything you need to apply your marketing strategy online!
Managers
Whether you have an internal team or agency managing digital marketing for your company, you want to know the best practices to make sure you are getting the maximum from your marketing budget.
Sales Professionals
Are you in sales and want to understand how to generate more leads? Digital marketing can be a great channel for that! Learn how to build your brand which will attract potential customers.
instructors
Learn from leading B2B marketing experts in the region
Abdel Kader Jrab
Digital Marketing Consultant | Co-Founder at All Day Closet & Owner of The Share of Voice | Trainer
Schedules
Upcoming Courses
Alumni
Our Graduates
Our graduates are from big companies, small companies, they are founders, career changers and lifelong learners. Join us and meet your tribe!
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AstroLabs are superbly empowered in training to acquire the skills and knowledge needed for the digital marketing form A-Z, your investment in this training program is a guarantee of profit.
Mustafa Hussain Al Janobi
ASSOCIATE DIRECTOR - HKA
As always AstroLabs courses really focus on giving you direct value to your business, the little tips are awesome!
Dunia Othman
Chief Marketing Officer – mrUsta Solutions
The instructors at Astrolabs are very knowledgeable and helpful, which is a great addition to the friendly environment that Astrolabs provide
Abdullatif Alsumeiry
Oil, Gas, Chemical and Power Markets Sales Engineer
The course delivered by AstroLabs was informative and well-structured.
Uzma Suleman
Manager - Digital Marketing, Marketing Communications, Corporate Office – Dubai World Trade Centre
Frequently asked questions
1. Professionals with no understanding of digital marketing (consider taking our Digital Marketing Certification Course first)
2. Digital marketing experts, growth hackers with 5+ years of experience
Not sure this is the right course for you? Contact us and we will guide you.
Digital Marketing and Lead Generation Course For B2B Organizations
Do you wonder how you can use digital marketing to grow your B2B business? This practical course will help you build a marketing machine that will grow your brand and generate leads. Learn proven tactics and tricks the most successful B2B marketers use to get new clients.
