Open Academy / Digital Marketing
From AED 330 a month with Learn More
SEO is one of the most demanded skills in the market. Learn how to optimize your company’s or clients’ website to attract free traffic from search engines.
Search Engine Optimization is a complex discipline that helps websites attract organic traffic from Google and other search engines. Almost every digital marketing position is requiring at least basic knowledge of SEO. Get it under your belt in 3 days!
During this SEO course, you will learn the best practices of technical SEO, keyword research and build your new website structure together with our practitioner instructors who work with SEO every day.
Understand what an SEO-optimized website looks like and what you need to do to make it readable for both search engines as well as your potential customers.
Learn how to analyze any website and set it up in the way it attracts Google’s crawlers. You will get access to our proprietary free tool that helps you conduct an SEO health check.
Keyword research is a crucial step to understand what are the potential customers searching for. You will understand how to use this to build a content that will keep attracting organic traffic.
Learn how to implement all on-page SEO best practices from applying the right structure to using right headlines, robots.txt file or XML sitemaps.
During this course you will learn how to use several SEO tools such as Google Search Console, Keyword Planner, Screaming Frog and others. You will also get a video tutorial for each of them.
Learn from the best SEO experts in the region. All the mentors and instructors in this course are entrepreneurs working in the field and will give you practical advice and consulting to apply what you learn directly to your career!
This course is built for everyone who wants to learn how to make their website SEO optimized and attract organic search traffic. If you don’t have any previous experience with SEO, this is a perfect course to start with.
Our most successful participants include:
Are you starting with digital marketing and want to have a great understanding of one of its key disciplines?
Do you work in marketing and need to understand how to attract organic traffic from search engines? This is the right place to start.
Copywriters, bloggers, content marketers, website developers. Learn the technical side of SEO to make sure they get organic traffic to your content and websites.
Module 1
What is SEO and how to analyze my website
Module 1
What is SEO and how to analyze my website
Get familiar with the basics of SEO and get started with analyzing your websites and understanding where the gaps are.
Module 2
On-Page SEO and SEO tools
Module 2
On-Page SEO and SEO tools
Learn how to optimize your on-page SEO to make sure search engines can access your website and correctly analyze it. We will go through the main SEO tools you need to understand what is happening with your website from Google’s perspective.
Module 3
Workshop and Q&A
Module 3
Workshop and Q&A
You will get feedback on your suggested website structure and and learn from the work of your peers. During this session, we will make sure we answer all questions you have so you walk away with a plan how to execute your new SEO strategy.
Abdel Kader Jrab
Digital Marketing Consultant | Co-Founder at All Day Closet & Owner of The Share of Voice | Trainer
Just completed the SEO course with Astrolab. Many thanks to all at Astrolab and Mazen Aloul from Webquest SEO for the insightful course. Looking forward to the next course.
Would definately recommend!
AstroLabs is the perfect place to learn Digital Marketing in Dubai. Their instructors are knowledgeable and experienced that they have mastered the tools and ready to impact your learning and cultivate your interest in digital marketing. Even if it were online, the classes are interesting and highly engaging. There are thousands of resources out there for digital marketing courses/resources but where do you start? AstroLabs has the answer.
I would recommend AstroLabs for the quality of their courses. Well structured, highly professional, with very knowledgeable trainers. I would recommend this course as it gives a basic understanding of different digital marketing channels and it's a great first step into this huge but highly interesting field of marketing.
I really liked the interaction and real life examples!
It was very informative; it was also great in terms of sharing case studies and best practices.
Amazing course, definitely made me digital savvy or at least a step towards it :)
The Best thing was providing three specialized Trainers/Speakers from different backgrounds and experiences in Online Marketing.
I enjoyed the workshop, it was interactive and fun, with very interesting topics. I also think that the trainers were very friendly and well qualified.
AstroLabs is an amazing place to learn and connect. It is the perfect organic starting point for any startup in the UAE.
It was a great opportunity to discuss different use cases and exchange ideas, to meet people from different type of businesses but with common interest in SEO.
Frequently asked questions
SEO is one of the most demanded skills in the market. Learn how to optimize your company’s or clients’ website to attract free traffic from search engines.