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Marketing & Media

Setup, Operate and Grow Your Media & Creative Business in Saudi Arabia


AstroLabs supports established media and creative brands including, agencies, entertainment providers & broadcasting studios to build compliant operations in Saudi Arabia through the right licensing pathway, operating readiness, and network access across the Kingdom’s creative economy


Riyadh Media
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How We Help Marketing & Media Companies

Launch Campaigns. Grow Across Borders.

Media businesses entering Saudi Arabia need more than incorporation support. Market entry depends on the right activity classification, regulatory alignment, setup sequencing, and operational readiness. AstroLabs helps media companies build a compliant local presence and accelerate commercial launch.

Media Licensing Strategy

Select the right licensed activities across production, publishing, broadcasting, digital content, advertising, and events to support your business model from day one.

Entity Setup & Operational Readiness

Establish the right legal structure, complete core registrations, and build the operating foundation required for hiring, invoicing, and delivery in Saudi Arabia.

Commercial Launch Support

Move faster from setup to execution with support across banking, government platforms, workforce readiness, and market activation.

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Setup, Operate and Grow Your Media & Creative Business in Saudi Arabia

AstroLabs supports international media and creative companies — including agencies, entertainment firms, and broadcasting studios — in building compliant, market-ready operations in Saudi Arabia.


Media Market Entry in Saudi Arabia, Built for Long-Term Growth

Saudi Arabia’s media sector, accounting for 30% of MENA’s market and projected to reach $23 billion by 2026, is transforming rapidly, offering major opportunities for international media enterprises. AstroLabs helps companies get licensed and operational quickly, enabling them to tap into the Kingdom’s digital-first population, government support, and growing creative economy.

Why Media Companies Trust AstroLabs in Saudi Arabia

Sector-Specific Activity Classification

edia and marketing companies in Saudi Arabia operate across a wide range of licensed activities — from advertising and production to broadcasting, digital content, and event management — and the wrong classification limits what you can do and who you can invoice. AstroLabs has expanded broadcasters, creative agencies, digital media platforms, and production houses, giving us clear visibility of which activity codes apply to your business model.

Strong Grasp of Local Regulations

Operating in Saudi media means navigating content guidelines, General Commission for Audiovisual Media requirements, and advertising standards alongside the standard MISA setup process. AstroLabs ensures your entity is structured with full awareness of the regulatory environment specific to the sector.


A Platform for Growth Beyond Setup

Media companies grow through relationships. AstroLabs' network of 20,000+ regional decision-makers, combined with our community of 850+ high-growth businesses already operating in the Kingdom, gives media clients immediate access to brands, agencies, platforms, and event organizers that become your first Saudi clients and partners.

The Setup Process

First Stage: Legal Entity Establishment (1 Month)

  1. Obtain a MISA Investor License (valid for one year)
  2. Reserve company name
  3. Draft & notarize Articles of Association (AoA)
  4. Secure Commercial Registration (CR) from the Ministry of Commerce
  5. Register with the Chamber of Commerce (CoC)

Second Stage: Authorization & Hiring (2–3 Months)

  1. Obtain the official company seal
  2. Register with the Ministry of Labor
  3. Enroll with GOSI for employee insurance
  4. Register the business National Address
  5. Issue a General Manager (GM) visa
  6. Register with ZATCA for VAT compliance


Third Stage: Residency & Banking (4–6 Months)

  1. Activate CoC account
  2. Obtain health insurance for GM
  3. Complete GM medical check-up
  4. Issue GM’s Iqama (residency permit)
  5. Register with Muqeem
  6. Register with Absher
  7. Register with Qiwa
  8. Register with Mudad
  9. Open a corporate bank account with a Saudi bank

Essential Post-Incorporation Checklist

Tax Filing with ZATCA

File your annual tax returns through ZATCA (formerly GAZT) to remain compliant with Saudi tax regulations.

Business License Renewals

Be vigilant about renewing your Commercial Registration (CR), MISA license, and the GM’s Iqama, as well as any other required approvals.

Government Platform Management

Keep your accounts active and updated on Muqeem, Qiwa, and Mudad platforms to ensure smooth compliance and reporting

Payroll and HR Compliance

Regularly report payroll and social insurance obligations, keeping salary records and GOSI registrations current.

Saudization (Nitaqat) Requirements

You must meet local hiring (Saudization) targets based on your industry and company size. Failing to comply can lead to restrictions or operational penalties.

Media License Types

Media Production License

  • Film and television production
  • Documentary production
  • Commercial and advertising content
  • Digital content creation
  • Animation and visual effects

Media Publishing License

  • Digital publishing platforms
  • News and editorial content
  • Magazines and periodicals
  • Online media outlets
  • Content aggregation platforms

Broadcasting and Distribution License

  • Radio broadcasting
  • Satellite and cable distribution
  • Streaming services
  • IPTV platforms
  • Content distribution networks

Advertising and Marketing License

  • Advertising agencies
  • Media buying and planning
  • Creative agencies
  • Digital marketing services
  • Influencer marketing platforms






Market opportunity

A Once-in-a-Generation Media Boom in the Gulf

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First Business Success Index

Reveals factors for thriving in Saudi Arabia as business expansion urgency jumps by 33%

Download for free

120+

High-Growth Companies

120+ Media and Advertising companies in our active network

5%

CAGR

Media market in the region is expected to reach $20.6B by 2028

How We Simplify Your Expansion

Our 6‑Step Media Market Launch Roadmap

1

Discovery Call

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2

License Applications

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3

Entity & Office Setup

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4

Compliance & Banking

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5

Talent & Partnerships

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6

Market Go‑Live

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Specialized Support to Maximize Your Campaigns

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Media Licensing & Approvals

Fast-track access to advertising, production, and broadcast licenses across KSA and UAE

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Regional Entity & Office Setup

Set up in free zones like DMCC, or register locally for full commercial capabilities

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Compliance & Ad Law Advisory

Stay aligned with local content regulations, cultural norms, and classification frameworks

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Talent & Industry Connections

Leverage our network of vetted creatives, agencies, and brand collaborators to scale fast

Why AstroLabs for Marketing & Media

Deep-Built Networks

Partnerships with MCI, DED, twofour54, DMCC, and media regulators

Proven Media Launches

Agency, studio, event launches—all under one roof

Regulatory Confidence

Trust us with your campaign’s legal and cultural compliance

One-Stop Full-Service Launch

From license to bank, crew, content, and campaign rollout

Partnering with AstroLabs helped us see the full picture of the Saudi market. Their team worked with all our internal stakeholders to create a seamless and problem-free process, from licensing decisions to building a focused market entry with minimal disruption to the business.

Andrew Reekie

Andrew Reekie

CFO

Andrew Reekie

AstroLabs’ on-ground team played a pivotal role in streamlining our expansion by providing valuable insights into the local market dynamics and establishing connections with key stakeholders.

Wael Zeidan - Deputy Managing Director - Teads

Andrew Reekie

CFO

Andrew Reekie

AstroLabs helped us quickly establish a legal presence and begin operations in Saudi Arabia while navigating the country’s regulatory frameworks. They also played a vital role in helping us find the right people on the ground to build our structure and grow our team in Riyadh.

Naguib Toihiri

Andrew Reekie

CFO

Andrew Reekie

Insights & Resources

Stay updated with the latest market trends and business insights

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Media and Creative Success Stories

February 20, 2026

Footballco’s 14 Million Saudi Reach Drives Fan Engagement in the Kingdom

Football remains a crucial catalyst for the sustained growth of the Saudi sports sector, which is likely to reach a market volume of $22.4 billion by 2030.

As such, the football media landscape is undergoing profound change, transforming into a multifaceted industry that brings investments and global interest, ushering in a new era for increased football fan engagement in Saudi Arabia.

Capitalizing on the ongoing momentum, Footballco, the leading UK-headquartered football content and media company, has deepened its investments and on-ground presence in the Kingdom with the launch of its regional headquarters (RHQ) in Riyadh.

Read more

Media and Creative Success Stories

February 20, 2026

Assembly Global: Leading the Digital Advertising Sector in Saudi Arabia

In 2022, the global digital advertising agency Assembly Global expanded to Saudi Arabia and has since proven to be a key player in this rapidly growing sector in the Kingdom.

In addition to Saudi Arabia, the US-headquartered Assembly Global has a presence in 25 markets in Europe, MENA, North America, and APAC. It employs over 1500 employees operating from its global offices.

The staggering pace with which Saudi Arabia embraces digital transformation goals has brought about a dramatic surge in demand for global expertise and business consulting capabilities of Assembly Global. As a result, the global firm has consistently identified Saudi Arabia as a fast-growing market for its services.

Read more

Media and Creative Success Stories

Teads: Unlocking the Potential of Adtech in Saudi Arabia

Worldwide, digital advertising has opened up new avenues for businesses, allowing them to expand their reach and target a broader clientele with precision. Teads is one company that assists businesses in bolstering their digital advertising capabilities by adopting a data-driven and programmatic approach. That way, it enables them to effectively measure advertising outcomes, deliver contextually relevant, dynamic content, and unlock troves of value-creation opportunities.

Leveraging a workforce of 1200 people in 50 offices across 30 countries, Teads, a prominent industry leader in the advertising technology (adtech) space, has been diligently working to propel companies in Saudi Arabia forward to new heights in their digital advertising game, orchestrating their next growth chapter. Across its global markets, Teads enables advertisers (buyer) to reach 1.9 billion unique monthly users and ensure they achieve better outcomes and deliver the ROI on their media spending. Using Teads, publishers (sellers) can maximize the value and reach of their digital content.

Read More

Media and Creative Success Stories

7awi Media Group: Shaping the Future of Digital Storytelling in Saudi Arabia

7awi Media Group continues to expand its presence in Saudi Arabia, reshaping digital storytelling through localized, audience-driven content.

Read More

Media and Creative Expansion Announcements

February 20, 2026

Catapult Expands to Saudi Arabia with AstroLabs

Catapult, the global full-service live experience agency with offices in Dublin, London, New York, and LA, has announced its strategic expansion into Saudi Arabia. The company's entry into the Kingdom is supported by AstroLabs, the Gulf's leading business expansion platform.


Read more

Media and Creative Expansion Announcements

February 20, 2026

Aurora Media Worldwide Expands to Saudi Arabia with AstroLabs

Aurora Media Worldwide, a multi-award-winning production house providing content services across live and non-live channels, has just announced its expansion to Saudi Arabia and the opening of its new office, facilitated by AstroLabs, the Gulf’s leading expansion platform.

Read more

Media and Creative Expansion Announcements

February 20, 2026

5dVR expands to Saudi Arabia with AstroLabs to Fuel Growth of the VR and AR Sectors

5dVR, a virtual reality content and production studio, has expanded to Saudi Arabia with AstroLabs, the Gulf’s leading business expansion platform. The move aligns with 5dVR’s mission to enable a wider range of businesses across multiple industries to adopt and make use of augmented reality (AR), mixed reality and virtual reality (VR) technologies.

Incepted in 2016, the Cairo-based company specializes in the creation of immersive experiences and provides bespoke solutions to cater to the unique needs of its clients across a variety of sectors.

Read more

Reports

February 24, 2025

First Business Success Index Reveals Factors for Thriving in Saudi Arabia

The updated 2025 report draws on 1,200+ international companies to introduce the first Saudi Success Index, identifying localization, compliance, and market integration as top success drivers, while urgency to enter increased by 33% YoY.

Read more
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Reports

February 7, 2024

Business Expansion Activity Across Saudi Arabia Sees 4X Increase Since 2018

The 2023 Saudi Market Entry Report analyzed responses from 660 high-growth firms, revealing a fourfold acceleration in market entry timelines (from 8–12 months down to ~2 months), and that 91% of entrants hire local talent within 4 months.

Read more
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Reports

November 25, 2024

Saudi Construction Sector Guidebook: 30+ Regulations, Licenses & Key Stakeholders Mapped

AstroLabs releases the first comprehensive guide to Saudi Arabia’s construction sector, outlining over 30 regulatory requirements, licensing steps, and key public and private stakeholders. Designed for local and international players, this guide simplifies entry into one of the Kingdom’s fastest-growing industries and aligns with Vision 2030 development priorities.

Read more

Reports

8 Years of Record Growth: AstroLabs Launches Sector Guidebook on Saudi Tourism to Explore Untapped Opportunities

The guidebook, titled “Inside the Kingdom’s Tourism Draw,” offers a nuanced understanding of the immense potential of tourism to foster economic growth and drive the Kingdom’s diversification, detailing how the sector has fared over the past years.

Read more

News & Media

Catapult Expands to Saudi Arabia to Deliver World-Class Brand Experiences

Catapult, the global full-service live experience agency with offices in Dublin, London, New York, and LA, has announced its strategic expansion into Saudi Arabia. The company's entry into the Kingdom is supported by AstroLabs, the Gulf's leading business expansion platform.

Read More

News & Media

UK-based Design & Technology Firm, Cross Works (XW), Chooses Saudi Arabia as its Regional Headquarters

Cross Works (XW), a global award-winning cross-disciplinary design & technology firm, has expanded to Saudi Arabia and chosen the Kingdom as its Regional Headquarters in the GCC. The move marks the company’s official foray into Saudi Arabia with support from AstroLabs, the Gulf’s leading business expansion platform.


Read More

News & Media

5dVR expands to Saudi Arabia with AstroLabs to Fuel Growth of the VR and AR Sectors

5dVR, a virtual reality content and production studio, has expanded to Saudi Arabia with AstroLabs, the Gulf’s leading business expansion platform. The move aligns with 5dVR’s mission to enable a wider range of businesses across multiple industries to adopt and make use of augmented reality (AR), mixed reality and virtual reality (VR) technologies.

Read More

News & Media

Aurora Media Worldwide Expands to Saudi Arabia, Redefining Sports and Entertainment Content

Aurora Media Worldwide, a multi-award-winning production house providing content services across live and non-live channels, has just announced its expansion to Saudi Arabia and the opening of its new office, facilitated by AstroLabs, the Gulf’s leading expansion platform.

Read More

News & Media

Footballco’s 14 Million Saudi Reach Drives Fan Engagement in the Kingdom

Footballco has strengthened its presence in the Kingdom with the launch of its regional headquarters in Riyadh, underscoring rising demand for localized, content-driven football engagement in the lead-up to landmark events such as the 2034 FIFA World Cup.

Read More
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Guides

December 15, 2024

How to Get a Foreign Investment (MISA) License in Saudi Arabia

A clear walkthrough of obtaining foreign investment licenses—covering license types, entity structures, required documentation, and application processes.

Read more

Guides

Comparison Between Branch Office and Subsidiary (LLC) in Saudi Arabia

Selecting the right business structure, whether a subsidiary or a branch office, is one of the initial steps towards setting up a business in Saudi Arabia. This guide will help you navigate the processes and requirements for each type.

Read more

Guides

Saudi Arabia Business Setup: Key Saudization Updates in 2026

Compliance with Saudization requirements is a non-negligible aspect of a complete business setup and company registration in Saudi Arabia.

This compliance places foreign companies on a path towards sustainable financial growth, making them uniquely positioned to bid on governmental projects and gain access to financial support and incentives for training programs.

Read more

Guides

How Can Foreign Companies Achieve a Successful Launch and Operational Readiness in Saudi Arabia?

As exciting as it is to expand into Saudi Arabia, many companies can be unaware of the regulatory matters necessary to get their operations off the ground. While market entry remains the primary focus, if a company is unprepared for change, it risks falling behind due to poor operational readiness.


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Guides

The Saudi Hiring Playbook: Q&A on Compliance and Workforce Setup

We’ve prepared this guide to answer key questions around hiring and employment compliance in Saudi Arabia, helping businesses new to the market navigate regulatory requirements, manage risk, and establish operations compliantly from day one.


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Guides

Saudi Arabia Business Setup 2026: Myths vs. Realities

Drawing on our experience working with over 900 firms that have already set up a business in Saudi Arabia, we address the most common misconceptions about company formation, highlighting the gap between widespread assumptions and the realities of doing business in the Kingdom.


Read more

Webinars

January 21, 2026

Expanding to Saudi Arabia: Licenses, Launch Strategies & Cost Breakdown

​​Join us for an insightful session as we explore what it takes to launch and expand your business in Saudi Arabia.
We’ll cover licenses, legal requirements, key regulations, and setup costs - giving you a practical roadmap to navigate the Saudi landscape.

​​Don't miss this chance to get expert tips on budgeting, planning, and making informed decisions for a smooth expansion.

Register now

Webinars

November 12, 2025

Saudi Business Expansion: 2025 Recap and What’s Ahead in 2026

​Get ready to unlock the Saudi market! Join us as we dive into the biggest trends, opportunities, and lessons from 2025, and explore what’s on the horizon for 2026. Our experts will share insider tips on market entry, winning strategies, and building a strong local presence.

​Whether you’re planning to expand to Saudi Arabia or aiming to grow your existing footprint, this webinar will give you actionable insights to stay ahead. Stick around for the live Q&A to get your burning questions answered and take your expansion plans to the next level!

Register here

Webinars

October 29, 2025

Saudi Business Registration: Advantages of Having a Local Entity

Join our bite-sized webinar, featuring a fireside chat with two of our experts as they explore the benefits of establishing a local entity in Saudi Arabia. Learn why having a local presence is crucial for winning contracts, attracting clients, and building a strong regional network.

Register here